1	WEBCONSULS, LLC Presents………. SUCCESSFUL WEB SITES FOR ADDICTION AND RECOVERY PROFESSIONALS
2	Why do you need a web site? Competitive arena On-line brochure Credibility Link opportunities Inexpensive/Easy to update Inexpensive/Easy to target/broadcast
3	AUDIENCE APPEAL PATIENTS FAMILY/LOVED ONES OTHER PROFESSIONALS
4	WHAT IS A SUCCESSFUL WEB SITE? One that makes a $ignificant contribution to the revenue $tream!
5	Elements Obtaining a Domain Name- “URL” Setting up a Server account – “Hosting” Design and Construction. Registrations and Submissions. Measurement and Analysis. Maintenance. Marketing Enhancements/Features.
6	Obtaining a Domain Name Cost:- $15 - $30/year for registration Considerations: Best to use keywords in name Best to use .com (or .org) Find out who owns a desired domain and if it is available…i.e. fountainridge.com Note: (see applicable links in handouts)
7	Server Accounts / Hosting COST - Generally about $15-25/month. Considerations: Reliable Competitively priced. Necessary software available Comprehensive traffic statistics. Technical Support.
8	Web Site Design/Construction Cost - ?
9	Design and Construction Considerations: Attractive and inviting – Audiences. Attractive and Inviting – Search Engines. Easily Navigable. Informative. Content, keywords, themes on target. Easily modified/updated.
10	Search Engines & Directories: Registrations and Submissions Types: Free – Google, Open Directory Free, Paid Component Options - i.e. AltaVista Annual Registration Fee - Yahoo, Pay Per Click - Overture, FindWhat Pay Per Click Variations - Google, Looksmart
11	Indexes: There are large, regionally specific databases that feed web sites to major search engines. Inktomi, Inclusion into: MSN, HotBot, Overture, Looksmart and others
12	Search Engine Summary FACT: 85% of Internet activity comes from the top three Search Engines. If your company is not properly listed in the search engines, major directories and indexes that feed content to those entities, (like Inktomi), another company is probably acquiring your customers!
13	Measurement and Analysis Position Reports - http://www.webconsuls.com/soberrecovery/position.htm http://www.webconsuls.com/soberrecovery/position2.htm Traffic Reports Link Popularity Reports Tracking Competition Pay-Per-Click Advanced Bidding Tools
14	Monthly Maintenance: “The art of bringing about improvements in positioning” $100/month and up, Elements: 1. Establishing Inbound Links – The more “related” links that point to your site from other sites, the higher the site is valued by many search engines, with potential positioning benefits. 2. Editing Content and Keywords – 3. Editing Meta tags, Image tags, etc. 4. Building New Pages/Doorways 5. Managing Paid Engine Campaigns
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20	Marketing: Enhancements and Embellishments Broadcast Features In House Link Features Events Calendars Image Additions E-Mail Signature Lines Print Media Inclusion
21	“The Final Element” How is the Objective Best Accomplished – Through a cooperative effort with a successful web development company and a commitment to participate in the web marketing process.
22	Treatment Providers Package SOUTHERN CALIFORNIA TREATMENT PROVIDERS NETWORK WEB SITE “PROMO” PACKAGE BY WEBCONSULS Monthly One Time 2-year Domain Name Registration: $ 50.00 Server Hosting $ 20.00 Web Design** $500.00 Web Site Marketing/.Maintenance $ 80.00 Inktomi Search Engine Registration $ 60.00* * annual fee, 2 web pages registered ** Design includes a 5-6 page site, with a Contact Form database enabling “broadcasts” and a “Links Page” enabling you to add links to your web site, in-house.